Some people believe that advertising has a strong effect on a person’s decision-making process. Others feel that it has little or no real impact. Discuss both views and give your own opinion.

Advertisement plays an important role that each advertiser uses to promote his product to the consumers. Some people feel that advertisement influence peoples decision-making process, I side those who believe that advertisement plays a very minor role in a person’s decision-making process. Consumers are the target of advertisers every day through TVs, newspapers, or social media. Sometimes advertisements are annoying but if it is related to their current actual needs, it would become a source of information for the consumer rather than an annoying source. For example, in the IT industry, people will find many advertisements related to new tools, software, or even hardware technology which creates new needs for people or will make their tasks much easier. With such new needs, consumers are having more reasons to consume more than before. Advertising also helps in educating people. Advertisements related to social issues like child labour, girl child killing, smoking, and drinking attempts to persuade the public to not engage with such an issue. During advertisements, companies tend to portray a different picture of the products from the one that is realistic. After buying the product and using it peoples realizes how the company manipulated them into purchasing it. As a result, the company’s end up raising the hopes and expectations of the consumers only to realize later that it was all hype. In recent times before buying the product people read reviews of it and judge whether it’s worth buying it. To conclude advertisement takes place in every stage of the consumer's purchase decision. Educational advertisements focus on number of social, consumer-based issues and encourage people to avoid such issues. However, in case of non-educational advertisements even after watching a lurking video of a product consumers judge before buying it based on personal or the other person’s experience.