There are many advertisements directed at children. Parents argue that children are misled, while advertisers consider advertising a source of useful information. What is your opinion?

The impacts of advertising on children have become an area of focus in these years. When the initial purpose of advertising is to disseminate information related to goods and services, many parents have associated it with their children's unjustified desires to buy something unnecessary. Admittedly, I believe that they have both potential benefits and drawbacks owing to a number of compelling reasons. To begin with, the most rational justification is that, advertisers tend to stress those attributes of a product that are likely to be valued by young consumers, while playing down others. Also children are unable to differentiate between the good products and the bad one so it can easily cause their misguidance. That is, fast food in advertisements have a good look so it can grab child attention but it can cause obesity. As a result, young viewers are susceptible to the effects of a commercial, leading directly to their subsequent buying decisions or their thrust for buying. Yet another compelling argument for advertising targeting children is it can provide them some good information and teach them fruitful lessons. To put it differently, children can easily broaden their knowledge. Take didactic animations as an example; which could address positive beneficial behaviors such as kindness, friendship and so forth. Moreover, as children grow up, they will make more sophisticated judgements about those tactics advertisers use to grab their attention. They are less receptive to advertising messages and meanwhile more likely to perceive advertising as a mere source of information. To sum up, considering the points discussed above, the most rational conclusion to be drawn is that advertised products can make exaggerated claims on products and services. This is mainly because Children are vulnerable to these promotions so we can liable advertising for children’s impulsive purchases.