The charts below show the total number of applicants the year before and the year after Doolittle University’s social media advertising campaign, organized by age range and how close the applicants live to the university.

The bar graphs divide Doolittle University’s applicants into two groups according to their distance from the school. Both charts further subdivide applicants into age cohorts, showing the total number of applications received during the periods prior to and following a social media advertising effort. Overall, the charts show that the majority of Doolittle University’s applicants fall within the age range of 18 - 22, and the school receives the most applications from prospective students living within 100 kilometers of the university. The graphs also reveal that the school receives fewer applications from successively older applicant cohorts. Among applicants living within 100 kilometers of Doolittle University, the greatest change occurred among those above the age of thirty after the social media campaign. Specifically, the school received about 75 applications from 30 - 39 year-olds, which was up from about 40 applications. Among applicants above the age of 40, the number of applications increased from about 10 to roughly 60. However, the most dramatic change after the social media effort may have been among those living more than 100 kilometers from the school. Applications received from students in the 18 - 22 range almost doubled, rising from about 175 applications to about 350.