Today, TV channels provide more men’s sport show more than women’s sport show.Why? Should TV channel give equal time for women’s sport and men’s sport?

At the present time, sports designed for men have been prioritized when they are featured on TV programs. This can be attributed to the predilection of common viewers, and I believe that TV producers should strike a balance of the broadcasting time between sports performed by men and women. To begin with, the genesis of this disparity stems from the fact that a wider number of sports played by men is largely welcomed by the most audiences. To illustrate, the quantity of viewers of men’s football is tenfold in comparison with women’s football’s counterpart in 2018. Therefore, it is understandable when TV producers may give priority to featuring games played by men rather than games played by women. In this way, they can squeeze a profit out of a lucrative business and have more opportunities to acquire advertising contracts otherwise, their revenue may go downhill unstoppably. Nevertheless, I would claim that sports shows performed by both genders should have equal convergence of popularity instead of the exclusive display of games played by men. Firstly, the bias towards men's sports shows may exacerbate gender discrimination. Consequently, this possibly deters the yearning/ allure of becoming athletes in women due to sexist prejudice. Secondly, the partiality of common viewers for sports shows played by female athletes is gradually changing. This can be elucidated by the victory of women’s football in Sea game 2020, and this leads to a fundamental alteration in the attitude of viewers. As a result, TV producers should invest more time in female-centered programs. In conclusion, global preference is the primary reason for TV coverage differential regarding sports shows played by men and women. Accordingly, women’s sports shows should be put a significant emphasis on/ accentuated.