The diagram below shows tlte number of shoppers who visited a new sltopping complex in its first year of operation and the estimated number of shoppers over the same period. Below the diagram, there are two charts, which show the sales at the centre in the first a11d last quarter of the year.

As can be seen from the chart, in the first two months alter the opening of the new shopping complex, the number of shoppers reached by nearly 50, 000 double the est imate for the period. During March, however, the number of shoppers dropped slightly before picking up during April and May, once again outstripping projections by a wide margin. The summer months proved not only rather erratic with the shopper numbers at the end of August being no higher than those at the end of February, and also falling well below the numbers forecast for the period. During September and October, t he number of actual shoppers declined further, but November saw a noticeable turnaround with the volume of shoppers rising dramatically, during which time they did better than the figures predicted. December saw this spectacular rise continue with the number of people shopping at the centre for the year hitting a peak of nearly 160, 000 visitors per month. The sales figures revealed a marked shilt in spending patterns at the complex over the year with greater expenditure on Toys, Computers and Other items at the expense of Food and Clothes. For example, Toy sales soa red from 5% to over 30% while at the same time Clothes sales experienced a helty fa ll.