Some People Think That The Only Way To Be Successful In Business Is To Have A Unique Product Do you agree or disagree?

According to few people, the uniqueness of the product is the only path for the wellbeing of the business. I disagree with the opinion, as there are lot of other factors influencing the consumers to buy the product. There is no doubt that the rare quality of the product makes the organization stand out. For example, Indulekha hair oil has a comb applicator so that the oil is reached to the roots of the hair. The company records a substantial growth in the sales of the company in the initial days since the product was out. Unfortunately, the business could not make it for a long run as the pricing of the product was not reasonable. It is not possible for an average earning family to accommodate the product always. In my opinion, Advertisements play a vital role in increasing the profit of the business as they influence the people on a large scale. In addition to it, most of the company’s also hire celebrities as a brand ambassador for their company. For example, the former Miss World is the brand ambassador for Lux. This leaves an impression in the minds of the people that using Lux products will increase their beauty. Secondly, packaging and design of the product matters to an extent. Sometimes, the manufacturers use the shape of the product to target the specific group of consumers. For Example, design of the apple product is very handy. The corporate group of people who have to work on the go find it very useful since it is easy to handle and light weight to carry. In a nutshell, a company cannot achieve success only by having a unique product. They also need to invest in promotions and use attractive packaging to grab the attention of the buyer.