The target bike segment will be Recreation bike for the company.

The target bike segment will be Recreation bike for the company. Here, deductive reasoning is used to arrive at a decision of choosing the target among the three alternatives. Deductive reasoning is the process of reaching to a specific conclusion from general ideas. Around the world there are more than 1 billion bikes exist. Among the bikes used, there are various categories of bikes like road bike, mountain bike, touring bike, sports bike, speed bike etc. Those who wishes to ride their bike smoothly through poor road conditions and requires some sort of adventure can choose mountain bikes. Speed segment bikes are used by professionals and those who needs smooth and fast experience in riding their bikes everywhere, even in steep roads. Recreation bikes at the same time, being used by those who are not professional bike riders but those who have the objective of keeping their good health and meeting their daily needs. Among the three alternatives, it is clear that more users are using recreation bike with objectives of keeping good health throughout their lives and relieving from a stressful life. The number of recreation bikes manufactured and sold around the world is more than the number of mountain bike and speed bikes. Major premise in this case is health concerns of people. The health concerns of people around the world are increasing day by day because of the spread of global diseases and other poor health conditions due to various types of diseases. Staying healthy is the key to prevent diseases and getting infected. Therefore, to improve and maintain good health, exercises and healthy habits are needed. Among the exercises, the most popular one is cycling as it involves less efforts when compared to weight training, swimming or any other forms of exercises. Asian countries like China, Japan has the largest number of cyclists in the world and the healthiest population as well, which points out that more cycling can lead to better health. The minor premises used in this are health benefits of cycling, number of cyclists in Japan and China, healthy population of China and Japan etc. Hence, in the present world, rather than choosing mountain bike or speed bike, choosing recreation bike is the best idea to build.