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The medium to communicate information plays a major role

The medium to communicate information plays a major role X5EYO

The medium to communicate information plays a major role in deciding the target audience, the type of message to be delivered etc. In the following paragraphs we have discussed the merits and demerits of Comics, Television and radio as sources for communicating information. Firstly, talking about Comics they are can be used to communicate the information that is not very important and are targeted to a specific group of people because now-a-days there are not a lot of people that are reading comics. Additionally, Comics should not be used to communicate information that is meant for all the people and not a specific group of people. Secondly, talking about Television, it is the fastest way to communicate an information if you have a time constraint and want to spread information to a larger group of people. But the downside involved with this medium is that it is relatively expensive as compared to other medium of communication. For example, if you are starting a new business and want to spread it to as many people as possible and are willing to spend money then television is the way to go. Lastly, Radio, it is a perfect match of value for money, audience reached and the time taken. Radios are the most cost efficient, relatively less time consuming medium of communication. For example, if you are introducing a new segment of product in the market of an existing brand and you don’t want to spend a lot on it but still need a lot of people to know about it, then Radios are the way to go.

The medium
 to communicate
information
 plays a major role in deciding the target audience, the type of message to be delivered
 etc. In the following paragraphs we have discussed the merits and demerits of Comics
, Television and radio
 as sources for communicating information.

Firstly
, talking about Comics
 they are can be used
 to communicate
 the information
that is
 not very
important
 and are targeted
 to a specific group of people
because
now
-a-days there are not a lot of
people
 that are reading comics
. Additionally
, Comics
 should not be used
 to communicate
information
 that is meant
 for all the people
 and not a specific group of people
.

Secondly
, talking about Television, it is the fastest way to communicate
 an information
 if you have a time constraint and want to spread information
 to a larger group of people
. But
 the downside involved with this medium
 is that it is relatively
 expensive as compared to other medium
 of communication. For example
, if you are starting a new business and want to spread it to as many
people
 as possible and are willing to spend money then television is the way to go.

Lastly
, Radio
, it is a perfect match of value for money, audience reached and the time taken. Radios
 are the most cost efficient
, relatively
 less time consuming
medium
 of communication. For example
, if you are introducing a new segment of product in the market of an existing brand and you don’t want to spend a lot on it but
still
 need a lot of
people
 to know about it, then Radios
 are the way to go. 

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IELTS essay The medium to communicate information plays a major role

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