in their advertising, business nowadays usually emphasis that their products are new in some way.

Numerous business have been started to advertising that their products are unusual in some way in today's competitive economical society. Briefly, that business strategy already has taken enormous place in the market. In this essay, I delve into it's negative side of this development as a consumer's side. To commence, invalid that their 'goods and services are new' displays increasing as growth of usage of online. often overdosed advertisement filled by excessive null information and spread out invalid benefits of the product for higher profit with higher demand. Therefore consumers usually face to impedimental situation; in other words, people have an information failure for certain type of product, then they broken down by their money and valuable time. However, in fact that it significantly affects to customer's opportunity cost; it means peaking the number of the best forgotten alternative choice for the people. For instance, most of the time elders are scammed and believed easily by the advertisement on the internet. Because of they are the people who are the most lack of information of what do they purchase. On the other hand, despite the aforementioned advertising product it is new gives mammoth of profit to the firm. Consequently, through the tax from those producers, economy will be grow in the long-term. Broadly speaking, even though, benefits of fake advertisement harmful to the consumers, it gains plenty of profit from the demand and supply.