how to evaluate Melagyn market

To evaluate Melagyn local market share, we visited many specialists and pharmacies. Firstly, there are many different brands for women's hygiene in our country. Maybe around 50 different companies are producing intimate cleansers. Some of them are top seller brands, such as Hydroderm, Lafarrer, Servina, and Neoderm, which among Hydroderm has the highest market share due to reasonable price and quality. I have to admit there is no such difference in the quality of these products, the most exclusive factor which top sellers have is good marketing. Somehow, they have the same active components but the packaging, pricing, and branding affect the market share. Secondly, all these products are local, and none of them are imported or even under-licensed. There are two aspects to this subject, one of them is a threat to Melagyn, which is the pricing. All products are less than 3 Euros. But the other is an opportunity cause Gynecologists and specialists trust imported or under-licensed products better. The strength is the quality of the product and we can convince specialists to prescribe melagyn. The other subject is the selling strategy. In Iran, hygiene products can be prescribed, or sold by pharmacies without prescription, and or also sold by supermarkets. Among top sellers, most of them are only sold by pharmacies, whether through prescriptions or over the counter. Finally, about Melagyn moisturizer, there are two competitors in the market. One of them is named Vagihil which has an applicator and is a vaginal moisturizer. The other is Hydroderm moisturizer for external use. They are less than 2 euros.