COMPANIES SPONSORING SPORT EVENTS FOR ADVERTISING PURPOSES. ADVANTAGE DISADVANTAGE SIDES

It is irrefutable that most businesses are using for sport clubs in order to consolidate their brands. A number of corporation promote for organizing some type of sport games to fortify their brands among competitors. Some people argue that this method is one of the best methods to developing sport competitions, the others believe that this method is one of the way of selling goods. In this essay, We try to analysis pros and cons the argument. One of the most, major and foremost positive side of sponsoring sport games is that Sports, teams or players are given equipment which they could not afford otherwise. What I mean by this, most football teams’ players always wear brand companies’ shoes such as “Adidas”, “Nike” and so on. So, the shoes cause to exceed players’ running ability. Moreover, another merit of it that players focus on their sport instead of distracted by financial worries. To illustrate, that, most companies spend a huge amount of money for sport teams to consolidate their brand name. As soon as sport teams overcome competition, people recognize teams’ partner. Further, people think positively of companies that donate products or equipment. To explain, most brands sponsor actions to strengthen turning people’s imagination to the positive side. Every garden has weeds like sponsoring companies. One of the cons of sponsoring companies is that some companies products is harmful to the people’s health. In some sport conference most alcoholic company positioning their goods at the end demand for this products increasing sharply. Another bad side of sponsoring is that if the player were unsuccessful it might affect product sales. In addition, after the player lost their potential ability, their fan would forgot gradually. Then the brand would lose their clients. Moreover, a player who does drugs or misbehaves will have negative consequences for the company and vice versa. What I mean by this, after changing player’s character to negative side, people dislike all things in common with the player. All things considered that, sponsoring companies had income and outcome. Sponsoring sport teams is more beneficial than outcome both side.