THE EFFECTS OF COLOR ON PEOPLE

Color is very important instrument for sellers to effect partly or largely people who buy their product. This statement is very true. The color of the storefront sign cause different feelings from people. Products color is very important too because when people buy something first look at the package. So color is very important for sellers and also buyers. Firstly, color is very important for humans lives. When they are shopping begin with storefront sign. When people shopping firstly they look at the storefront sign. Some colors effect man and woman’s different way; for example the color red cause peoples hunger because of this statement nearly all the food companies storefront sign color is red like; Mc Donalds, Burger King, KFC etc. Manufacturers know this color effect and they used it on us. On the other hand, when humans shopping and they don’t know the brands or what should they buy then they look at the color of package and design. For example all the cleaning stuff color is design white or blue to give people clean and fresh feelings. They do this unawarely, some part of their brain tell them this color and design is good so the product is good also we should buy it. Because of this thought companies be attentive to packages of their product. Conclusion, color is a very significant way of selling products because effect all the people and give encourage to them to buy it. Because of this effect manufacturer be careful when they produce their product. For this reasons our purchasing decisions is largely effected by color.