Is Advertising misleading?
Is Advertising misleading? 8yWaG
Advertising is a useful marketing strategy that never gets old no matter how the trend changes.
Advertisements still try to capture our attention in varied and innovative ways as the ages
change. However, I personally think that most advertisements portray the products better than
they actually are in reality for the sake of attraction. There are two main reasons which
mentioned in the following paragraphs to support my answer.
The first reason is that to make an advertisement interesting, whether it is a poster or a short
video, it will have to capture draw the attention of the viewer in the limited attention span of
humans. To be able to do that, it will have to be visually appealing that include all the gain and
pain points of the targeted audience. For example, in an advertisement poster of weight-loss
pills, you may see a slim and pretty girl holding the pill or you may see a skinny girl eating fast
foods. Logically, we all know that it is not enough to stay slim with just a pill. However, in the
eyes of someone trying to lose weight, the poster is promising everything he or she wants.
Thus, the product stands a chance of being bought although it can't deliver that much quality in
real life. Therefore, some advertisements attract the audience just for the sake of attention and
do not consider the actual value of the product can give.
The second reason is that sometimes advertisements have to make the product seems like it
stands out from other ordinary products. It has to convince the audience that this product is
better than any other product in the market. This is because the market of the product has the
competitors. Therefore, So, the marketing strategist has to come up with a message that will
say "Our product is the best" in the advertisement. For example, a dress. Nowadays, there are a
lot of options of dresses to choose from. However, the advertisement video can be showing a
girl that bought a dress from another store and it got torn easily. But the next day, she bought a
dress from the store in of the advertisement which not only looks good on her but also has a
better texture than the other dress. This advertisement is obviously making the product look way
more the most attractive one by comparing with the competitor when, in fact, no one really
knows the quality of the dress.
Advertisements usually prey on our desire and needs. They will focus on our insecurities, and
wants and make by making the product looks like it is all perfect we ever need to have a better
life. Moreover, they will even try to persuade that the product is the best in the market. If an
advertisement is normal and honest, it would just be a review, not an advertisement.
Advertising is a useful marketing strategy that never
gets
old
no matter how the trend
changes
.
Advertisements
still
try to capture our
attention
in varied and innovative ways as the ages
change
.
However
, I
personally
think
that most
advertisements
portray the
products
better than
they actually are in reality for the sake of attraction. There are two main reasons which
mentioned in the following paragraphs to support my answer.
The
first
reason is that to
make
an
advertisement
interesting, whether it is a poster or a short
video, it will
have to
capture draw the
attention
of the viewer in the limited
attention
span of
humans. To be able to do that, it will
have to
be
visually
appealing that include all the gain and
pain points of the targeted audience.
For example
, in an
advertisement
poster of weight-loss
pills, you may
see
a slim and pretty girl holding the pill or you may
see
a skinny girl eating
fast
foods.
Logically
, we all know that it is not
enough
to stay slim with
just
a pill.
However
, in the
eyes of someone trying to lose weight, the poster is promising everything he or she wants.
Thus
, the
product
stands a chance of being
bought
although it can't deliver that much quality in
real life.
Therefore
,
some
advertisements
attract the audience
just
for the sake of
attention
and
do not consider the actual value of the
product
can give.
The second reason is that
sometimes
advertisements
have to
make
the
product
seems like it
stands out from other ordinary
products
. It
has to
convince the audience that this
product
is
better than any other
product
in the market. This is
because
the market of the
product
has the
competitors.
Therefore
,
So
, the marketing strategist
has to
come
up with a message that will
say
"
Our
product
is the best
"
in the
advertisement
.
For example
, a
dress
. Nowadays, there are a
lot of options of
dresses
to choose from.
However
, the
advertisement
video can be showing a
girl that
bought
a
dress
from another store and it
got
torn
easily
.
But
the
next
day, she
bought
a
dress from the store in of the
advertisement
which not
only
looks
good
on her
but
also
has a
better texture than the other
dress
. This
advertisement
is
obviously
making the
product
look way
more the most attractive one by comparing with the competitor when, in fact, no one
really
knows the quality of the dress.
Advertisements
usually
prey on our desire and needs. They will focus on our insecurities, and
wants and
make
by making the
product
looks like it is all perfect we ever need to have a better
life.
Moreover
, they will even try to persuade that the
product
is the best in the market. If an
advertisement is normal and honest, it would
just
be a review, not an
advertisement
.
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