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consumer behaviour of coca cola consumers

consumer behaviour of coca cola consumers 03EAn

In my opinion Coca Cola zero sugar is a product that requires a low level of involvement, the type of decision applied when purchasing this product is a routine decision, because it involves a repetitive behaviour on the part of the people who usually drinks this type of soft drinks, which translates into a lack of effort on the part of the consumer, they would not take the too much time to analyze the attributes of the product and compare them to the ones of other brands. this is a product that can be easily found in retail and convenience stores. When buying this product, I consider that the buyer could be affected by internal and external influences, for example, psychological influence like motivation, believes and lifestyle has great significance when making the decision of buying this product because being a zero sugar and zero calories softdrink, compared to traditional drinks it could have an advantage when being associated with a healthier lifestyle, which gains importance if we consider that nowadays there is a tendency to be more conscious of body and health care.

In my opinion Coca Cola zero sugar is a product
 that requires a low level of involvement, the type of decision applied when purchasing this product
 is a routine decision, because
 it involves a repetitive behaviour
 on the part of the people
 who usually
 drinks this type of soft drinks, which translates into a lack of effort on the part of the consumer, they would not take the too much time to analyze the attributes of the product
 and compare them to the ones of other brands. this
 is a product
 that can be easily
 found in retail and convenience stores. When buying this product
, I consider that the buyer could be affected
 by internal and external influences, for example
, psychological influence like motivation, believes and lifestyle has great significance when making the decision of buying this product
because
 being a zero sugar and zero calories softdrink
, compared to traditional drinks it could have an advantage when being associated
 with a healthier lifestyle, which gains importance if we consider that nowadays there is a tendency to be more conscious of body and health care. 

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IELTS essay consumer behaviour of coca cola consumers

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