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both the means and the end; hence both de

both the means and the end; hence both de kG8PM

be Kant’s, is that neither of these attitudes captures the significance of the end to the means for marketing. A field of knowledge or a professional endeavor is defined by both the means and the end; hence both deserve scrutiny. Students need to study both how to achieve X, and also what X is. F It is at this point that ‘Arson for Profit’ becomes supremely relevant. That course is presumably all about means: how to detect and prosecute criminal activity. It is therefore assumed that the end is good in an ethical sense. When I ask fire science students to articulate the end, or purpose, of their field, they eventually generalize to something like, ‘The safety and welfare of society, ’ which seems right. As we have seen, someone could use the very same knowledge of means to achieve a much less noble end such as personal profit via destructive, dangerous, reckless activity. But we would not call that firefighting. We have a separate word for it: arson. Similarly, if you employed the ‘principles of marketing’ is an unprincipled way, you would not be doing marketing. We have another term for it: fraud. Kant gives the example of a doctor and a poisoner, who use the identical knowledge to achieve their divergent ends. We would say that one is practicing medicine, the other, murder. Questions 27-32

be
 Kant’s, is that neither of these attitudes captures the significance of the end
 to the means
 for marketing. A field of knowledge or a professional endeavor is defined
 by both the means
 and the end
; hence
 both deserve scrutiny. Students need to study both how to achieve X, and also
 what X is.

F
It is at this point that ‘Arson for Profit’ becomes supremely
 relevant. That course is presumably all about means
: how to detect and prosecute criminal activity. It is therefore
 assumed that the end
 is good
 in an ethical sense. When I ask fire science students to articulate the end
, or purpose, of their field, they eventually
 generalize to something like, ‘The safety and welfare of society, ’ 
which seems right. As we have seen
, someone could use
 the very
 same knowledge of means
 to achieve a much less noble end
 such as personal profit via destructive, dangerous
, reckless activity. But
 we would not call that firefighting. We have a separate word for it: arson. Similarly
, if you employed the ‘principles of marketing’ is an unprincipled way, you would not be doing marketing. We have another term for it: fraud. Kant gives the example of a doctor and a poisoner, who use
 the identical knowledge to achieve their divergent ends
. We would say that one is practicing medicine, the other, murder.

Questions 27-32

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OVERALL BAND SCORE

5.0

IELTS essay both the means and the end; hence both de

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