Nowadays both men and women spend a lot of money on beauty care. This was not so in the past. What may be the root cause of this behavior? Discuss the reasons and possible results.
Nowadays both men and women spend a lot of money on beauty care. This was not so in the past. What may be the root cause of this behavior? Discuss the reasons and possible results. 9GEPj
Beauty market for women is worth millions, consumer goods companies see similar potential for the male market.
Therefore developing new ranges, e. g. Loreal for Men Expert.
Therefore main reason is the potential opportunity.
Difficult to say the results because it is still early, however general trend is in this direction,
–Deodorant was considered unnecessary before the 1950s.
-Market will probably grow and it will be completely normal in the future.
Men are more competitive
Look at sporting fans, globally most are male
A lot of sports historically only men participate: F1, Boxing, MMA, etc.
Psychological drivers of men include: dominance, control
Beauty market for women is worth millions, consumer
goods
companies
see
similar potential for the male market.
Therefore
developing new ranges,
e. g.
Loreal
for
Men
Expert.
Therefore
main reason is the potential opportunity.
Difficult to say the results
because
it is
still
early,
however
general trend is in this direction,
–
Deodorant
was considered
unnecessary
before
the 1950s.
-Market will
probably
grow and it will be completely normal in the future.
Men
are more competitive
Look at sporting fans, globally most are male
A lot of
sports
historically
only
men
participate: F1, Boxing, MMA, etc.
Psychological drivers of
men
include: dominance, control
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