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Looking Beyond of Being a Hero! A Multimodal Discourse Analysis of Instagram Motivational Posts

Looking Beyond of Being a Hero! A Multimodal Discourse Analysis of Instagram Motivational Posts wkaMN
An image and the combination of visual and textual information is a great way to exchange and send different ranges of messages. In the era of technology and global communication in which different people from different parts of the world can communicate and share their moment with each other through social media platforms (e. g. Instagram), some people use it for different activities and aims (e. g. motivational purposes). To convey their message effectively, they utilize several techniques to enhance their influence. The current study aimed at evaluating different Instagram Motivational Posts to observe how well they are designed to convey their message and influence (i. e. motivate) their target audience. This study will employ Kress and Van Leeuwen's model (2006) of visual grammar for multimodal texts as well as Halliday’s (1985) transitivity system verbal analysis of multimodal resources applied to such posts. A total number of 150 Instagram Motivational posts will be extracted randomly and the observed instances will be categorized accordingly in a tabular format for the data analysis stage. The frequency and representational, interactive, and compositional modes and their sub-categories will be determined at the visual discourse level. Additionally, the frequency and interaction of the transitivity system's major types (i. e. material, mental, and relational) and the minor types (behavioral, verbal, and existential) will be set at the verbal discourse level.
An image and the combination of visual and textual information is a great way to exchange and
send
different
ranges of messages. In the era of technology and global communication in which
different
people
from
different
parts of the world can communicate and share their moment with each other through social media platforms (
e. g.
Instagram),
some
people
use
it for
different
activities and aims (
e. g.
motivational purposes). To convey their message
effectively
, they utilize several techniques to enhance their influence. The
current
study aimed at evaluating
different
Instagram Motivational Posts to observe how well they
are designed
to convey their message and influence (
i. e.
motivate) their target audience. This study will employ
Kress
and Van
Leeuwen
's model (2006) of visual grammar for multimodal texts
as well
as Halliday’s (1985) transitivity system verbal analysis of multimodal resources applied to such posts. A total number of 150 Instagram Motivational posts will
be extracted
randomly
and
the observed instances will
be categorized
accordingly
in a tabular format for the data analysis stage. The frequency and representational, interactive, and compositional modes and their sub-categories will
be determined
at the visual discourse level.
Additionally
, the frequency and interaction of the transitivity system's major types (
i. e.
material, mental, and relational) and the minor types (behavioral, verbal, and existential) will
be set
at the verbal discourse level.
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