describes the trends in downloads of two well-known apps named spellcheckplus and Can do spell

This report, which has been requested by the Board of Directors of Apps International, describes the trends in downloads of two well-known apps named spellcheckplus and Can do spell and evaluates the statistics of the two apps. It recommends that Apps International should decide to invest in spellcheckplus. The Abadi’s (2017) line graph illustrates Can do spell’s usage rate in the oversea students community over the period from 2011 to 2016 with future predictions. In general, there was a fluctuation in the percentage of international students using the Can do spell. This app was introduced in January 2011. After the company decided to recruit a new lead programmer, the usage showed a positive signal when increasing slightly to approximately 5% of international students the following year. Over the next two years, this figure jumped three times due to the company expanding to the Indonesian market and then increased to 22, 5%, the highest percentage recorded from its release in the middle of 2013. Despite a two-year period of impressive progress, the company then saw a plummet to the lowest point of 0% because the app malfunctioned, and the terrible work conditions led to the resignation of the lead programmer. More than two years later, the usage rate remained at 0%. However, the company tried to overcome this situation with many activities such as re-employing a new lead programmer and resolving all app problems. Therefore, the percentage of using Can do spell grew significantly to around 15% from 2015 to 2017. The number of app’s users was predicted to grow/continue its growth in the future. In her article ‘Casting a spell with spellcheckplus’, Rivers (2017) reports that this creative and entertainment new app spellcheckplus has become extremely celebrated because it has a wide range of markets in Australia including both primary schools and language schools there. spellcheckplus is a simple app combining learning English with entertainment, especially created for overseas students as well as native speakers to easily check their spelling. Rivers (2017) states that within two years, as soon as the app was released into the market in 2010, the percentage of students using the app rose from 5% in the first 18 months then quickly reached 20% percent of users by the end of 2012 after the app’s creator struck a deal with major language schools across Australia. It is considered a dramatic and impressive increase for their start. Although there was a significant reduction of downloads due to misunderstanding and customer disatisfaction, they tried to redesign and release a new update to satisfy older customers. Consequently, sales recovered to the same percentage it was in 2012 within two years. spellcheckplus is now being promoted at both primary schools and language schools across Australia, and it is predicted that the percentage of students using this app will continue increasing at a rapid rate in the future. In summary, Abadi’s graph suggests that the recent success of Can do spell is mostly created by rehiring a new lead programmer. Before the stagnation of usage rate, as soon as the app malfunctioned, bad working conditions resulted in the resignation of the old lead programmer. It is unbelievable that the operation was delayed and then bottomed out in just a few months. This problem may be repeated in the future. In contrast, River’s (2017) article states that spellcheckplus’s usage is increasing rapidly/steadily in the future in spite of a stagnation. Therefore, spellcheckplus will be the more popular app in the future than Can do spell I recommend that App International should invest in spellcheckplus. Can do spell right now has more users than the other app, but I have a belief in the powerful prospective development of spellcheckplus in Australia if · They can meet the demand of older users. · The number of international students’ enrolments remain high in the future · The latest update is more friendly and creative with highly entertaining content for all types of their target markets.